Daily Archives: October 1, 2012

Zugunruhe

There is a season in word country when things rise and fall: some things fall in place, and others rise to go. All is changing, colour, temperature, movement. After springing forth, after flourishing and strengthening in the constant rounds of the estival festival, a direction is found, and that direction is either down or away. There is a hunger. All seems under the gun. There is an electricity, a summer’s buildup of static ready to discharge.

It happens in many places and with many things, this energy. Runners who have trained all summer now taper for their fall target race, skittish, antsy, almost overcome with an urge to run. Students’ long lazy summers end in a pile of unread, unwritten, uncounted work lurking on the thither side of a bell. Birds gotta fly: they’re skittish, they don’t sleep the same, they just want to go south like so many Canadian retirees at the first sign of frost.

Languages, too, grow into these seasons, these moods. Something that has always been with you but that you have never needed a word for, something that could easily have had a name from local rootstock, instead seeks abroad for its label. Somehow it feels better. The soil it grew up in is too plain, too ordinary, too expected and habituated. The familiar thing, to be seen apart from its surroundings, must go to another language for its word, returning in its new form after the winter of discontent.

These urges and these flight paths may at first seem incoherent. Perhaps you cannot make out the sense of the form: Zugunruhe. Is this Tibetan, Mongolian, Turkish? As your eyes focus you see it may be German. That ruhe, that’s something German, no? “Peace”? And zu, “to” – so is this, um, peace to the gun? But wait, what is gun in German? No, that’s not it. Your eyes zig-zag through the gauze, picking out hunger, urge, run, rotating shapes (three cups u u u and two caps n h and that electric bolt Z and…). This strange bird that we have brought back from our migrations, it has to do with…

Zug. What’s that? One of German’s more basic all-purpose words: “train, trend, way, move, push, pull, migration” und so weiter. Said like “tsook” to English minds. Plus unruhe, “restlessness”, said vaguely like “oon rooa.” Together, “migration restlessness”. Our restless need to go abroad has led to our bringing back a word for a restless need to go abroad – or, more exactly, to migrate: it’s a word for the birds.

Birds fly away, then come back, and they seem much the same. People often grow or change, though not always. The language, in its excursions, returns like a merchant ship laden with treasures. But as the exotic becomes familiar we must again seek to make the familiar exotic. Old words, fallen out of use, coat the ground and enrich the soil; new words will come to take root and add new forms and colours to the landscape.

And the time has come around again.

Thanks to Doug Linzey for suggesting Zugunruhe.

Are you deranged?

As people who read Sesquiotica know, I’m not in the business of coming up with inflexible rules for people to slave under. But I am in the business of making observations and occasional suggestions. And sometimes asking questions.

Well, today I have a question for you: Are you deranged?

Actually, that would be better put as Is your prose deranged?

Here’s what I’m getting at. How do you normally express a range in English? You know, from 1 to 20 or from ultraviolet to infrared?

The way I just did, naturally: from…to.

And when people write ad or marketing or expository copy wanting to talk about all the options available in this or that place or from this or that person or business, they very often like to use this form to give a sense of a full range. In fact, two items often don’t suffice to express the ambit of offerings: you’ll get

from Iqaluit to Toronto and from Victoria to St. John’s

or you’ll get

from drama and dance to engineering and physics

and sometimes you’ll even get a string of to‘s.

But what you much too often will not get is an actual range. The from…to construction is grabbed as a convenient way to convey the idea of a a diverse offering, like a sweep of the arms. But too often it lacks clarity, it lacks sharpness, it lacks punch, because it doesn’t express a real range. It’s de-ranged.

Consider a sentence such as

From its beautiful waterfront to its exciting dining options to its lively theatre scene to its lush parks, Toronto has a lot to offer.

Diagram that out if you can. Does that really express a contrast between endpoints or extremes? It’s four different things, but it’s not like

from Bonavista to Vancouver Island, from the Arctic Circle to the great lake waters

It’s more like

from your elbow to a poodle to your nose to pineapples

As I’ve discussed elsewhere (“Sharpening and vowel shifts” and “chiaroscuro“), contrasts appeal. Make a strong statement. Give it some flavour if you can. Go for something like

From Napoleons to beef Wellington, if it has pastry, we make it.

If you don’t have a sharp contrast, don’t pretend you do. But you can probably find one if you look – rather than just being lazy and relying on a usage that seems to suggest contrast. You’ll get more contrast from

Treat yourself to our one-inch micro-whoopie pie. Or to our twenty-inch monster cake. Or maybe just a nice warm muffin.

than you will from

From cookies to cakes to muffins, we have the full complement of baked goods.

This isn’t a rule; this is advice: don’t be de-ranged. Don’t be lazy or sloppy. Don’t rely on clichéd syntax. Stop for a moment and think about the truly vivid images available. You’ll produce much better results if you do.