Category Archives: editing

Sounding Like the “Right Sort”

I was in Columbus for the annual ACES conference for the last few days. I gave a presentation on how we use vocabulary and grammar to filter audiences in and out – often in subtle ways. Here it is!

“Pay no attention to that man behind the curtain”

Originally published on The Editors’ Weekly, the national blog of Editors Canada

What’s missing from this sample text?

A set of subjects, n = 180, were surveyed using a predetermined questionnaire. Statistical analysis of the responses revealed a statistically significant pattern of association of low-frequency polysyllabic lexemes with greater intellectual value.

It’s not short on words, nor on syllables per word, nor on grammatical complexity. It’s an imposing and impressive display. But who chose and surveyed the subjects? Who predetermined the questions? Who conducted the statistical analysis?

It’s like the Great and Powerful Oz. You’re supposed to pay no attention to whoever’s behind the curtain, making it happen.

What you’re seeing is the effect of a language ideology, the ideology of objectivity – an underlying belief in the association between detachment and authority. It’s a belief that humans are messy, subjective bags of feelings, and that to achieve real, authoritative, reliable, unquestionable truth, you remove people: these facts were not worked out by fallible humans; they were just… revealed. It’s one reason so much academic writing is so hard to read.

It’s not the only reason, of course. There are other ideologies at play too. The effects of one of them are described in the example text above (not quoted from a real study, however): the ideology of mental effort. We know that complex ideas take extra mental effort, and so we assume that greater mental effort is an indicator of greater intellectual value.

Complex syntax is equated with complex thought, and, as the example says, long and uncommon words are associated with rare and rarefied ideas. If something is easy to read, how impressive can it be, really? And, more to the point, if you make the reader sweat to figure out what you’re saying, they might not notice that what you’re saying is really fairly trivial. Once again, watch the Great and Powerful Oz, and don’t look behind the curtain!

This is not to say that everyone who writes that way is consciously trying to be the Great and Powerful Oz. Most authors, academic or otherwise, write in a way that’s considered appropriate for the type of text, and questioning why it’s “appropriate” might itself seem inappropriate – isn’t it obvious that in a research paper you don’t say “really fun,” you say “highly enjoyable”? We seldom stop to look at what’s driving our assumptions about the intellectual value of the way we phrase things. The real “man behind the curtain” is language ideology itself.

But there is no language use without language ideology: we believe that certain qualities go with certain kinds of language. It’s part of how we understand language in its context of usage. And our ideas about language are always ideas about the people we envision using that language. We don’t all agree all the time; there can be competing ideologies, for instance, about whether colloquial speech is a mark of unintelligence or of honesty. But we never come to language without baseline assumptions about what it says about the people who use it – even if it’s language that pretends they’re not there at all.

And from time to time, we can all benefit from pulling back the curtain.

Love, Desire, and Tension: Structural Editing of Nonfiction

Here’s the presentation I gave at the 2022 ACES conference in San Antonio, Texas, in which I talk about how nonfiction is driven by feelings, and how to work with them to make the structure as effective as possible.

Rules and laws

For Grammar Day, I want to talk briefly about laws and rules, and the fact that some people who should know better get them confused.

Let’s start with laws of nature. Say someone holds a rock in front of them and lets go of it. It flies upward instead of falling. Do you say, “No, you’re doing it wrong – the rock is supposed to fall down”?

Then there’s criminal law. Let’s say that instead of dropping the rock, they throw it through a store window. You might say “Hey!”; a cop who is nearby might arrest them – or they might get away with it.

That’s sort of like the rules of sport. Say the person is playing football, and they throw a rock instead of a football – or maybe they just throw a football the wrong way. The player will get a penalty – if the referee sees it.

But how about the rules of grammar? Let’s say someone writes a sentence: “Person the throw rock football and window at.” Your reaction on reading it is probably something like “Huh? That doesn’t even make sense.”

So let’s say instead that the sentence is “Smashing a window, the person throwed rock and football.” If you’re like a lot of people, you’ll readily utter a correction of one or more errors, even if no one asked you to. You may also say something about the intellect of the writer.

The law of gravity, like any law of nature, doesn’t need anyone to enforce it. If you see a law of nature being broken, you’re wrong: either the law isn’t really being broken (it’s an illusion, or some other law is relevant) or the law as you know it is inaccurate or incomplete and your understanding needs to be revised.

Civil and criminal laws do need enforcement, because they’re human creations. Some of us may believe that laws are there to enforce laws of nature (or of God), but really at most we’ve just appointed ourselves to try and keep people behaving in accordance with our ideas of those laws, which is an us thing. Civil and criminal laws are like the rules of sports, but with broader application and stronger enforcement mechanisms.

And rules of grammar? Ones like in the last example, such as that it’s “threw,” not “throwed,” that you shouldn’t use dangling participles, and that you should be careful with definite and indefinite articles, are also like the rules of sports: in published texts, editors typically serve as referees, following specified style rules; in a broader social context, enforcement is mostly not formalized. The rules may have a certain tidiness, but that tidiness is not a natural law, nor is it inevitable – any editor who works with multiple house styles knows that.

But what about more basic rules of grammatical conmprehensibility, such as the ones broken by “Person the throw rock football and window at”? Those, too, are human creations – just at the level of social norms that we rarely stop even to inspect. Using the rules of some other languages, that weird sentence would be entirely coherent. English puts the definite article (“the”) before the noun, but Scandinavian languages tack it onto the end of the noun as a suffix. English can be very fussy with verb conjugations (“throw,” “throws,” “threw”), especially irregular ones, but other languages are less so, and some – such as Mandarin Chinese – don’t conjugate at all. English requires indefinite articles (“a rock,” “a football”), but Gaelic doesn’t, and Slavic languages don’t use definite or indefinite articles. And English expects “and” to go between the things it combines, but in Latin its equivalent can be tacked onto the second item, as in “Senatus Populusque Romanus” – literally “Senate People-and Roman” (in English, “the Senate and People of Rome”).

So, in short, the rules of grammar, even the most apparently essential rules, are not inevitable. Grammar, even the most fundamental grammar, is not a natural law; it is like the rules of a sport. The way you say a thing is not the one logical, inevitable, natural way to say it, even if – within the variety of the language you’re speaking – it’s the only “proper” way to say it. Even the idea that a double negative equals a positive, which seems plainly logical to modern English speakers, seems otherwise to speakers of languages such as Spanish or Italian, where a negative requires agreement (e.g., “No vale nada” and “Non vale niente”: “It’s not worth nothing”). After all, it can’t be a negative statement if it’s positive in some places. Logic!

But some people, even some otherwise well educated people, seem unaware of this. Editors and linguists are wearily used to people priggishly “correcting” them with simplistic grammar rules and ideas that they recall from school, as though those rules were basic truths like natural law. I’ve seen it even from people who have graduate-level educations and clearly ought to know better.

And why does it matter? I’ve written before about how this kind of dogmatic position is used to license social aggression (see What do we care about, really and Why all English speakers worry about slipping up), but the boorishness of grammar snobs is not the biggest thing. The idea that there is one correct, natural, logical grammar gives cover for not just class discrimination but also racism (because different social groups use different varieties of the language) and even sexism (in particular ideas about such things as pronouns and grammatical gender – I’ve given talks on this several times; a video of one time is at A Hidden Gender?). 

A person who understands the socially decided nature of grammar rules can understand that someone who’s using a kind of English that’s not “proper” is not inferior, and that different varieties of English are grammatically coherent even if they’re different from the schoolbook standard. Knowing this also broadens a person’s expressive repertoire.

Does all this mean that grammar is a free-for-all, or that there’s no point in teaching it? Of course it doesn’t mean that. We teach people about the rules of sports and the rule of law. We also teach people about dress codes – there are certain things you just don’t wear in certain places and occasions, not for any matter of intrinsic suitability (sweatshirts are no less functionally suited to formal occasions than tuxedos), but just because of the social implications they have come to have. Likewise, if you use a library, you learn how the books are arranged on the shelves, and it’s a tidy, systematic, enforceable order, but it’s not an inevitable one: the choice of Dewey versus Library of Congress, just for instance, will give quite different orderings. 

Tidiness can be good, and consistent, well-defined rules can be useful. I make a nice bit of money every year tidying up text. But rigidity and narrow-mindedness are bad. And believing that the simple rules you learned in your simple youth are the only true rules is a mistake that will limit your effectiveness – and, on the larger level, can limit others, and our effectiveness and potential as a society. Learn rules – as many different sets as possible – and use them judiciously.

Oh, and have fun.

Prescriptivist or descriptivist?

I’m once again serving as a guest expert for a friend’s copyediting course. The students in these courses often ask me interesting questions about points of grammar. But this time, one of them asked me a broader question – or, rather, two of them:

Would you describe yourself as more of a prescriptivist or descriptivist?

What value do you see in each of these approaches to language? 

Since you’re here reading this, you probably know what the difference is between prescriptivist and descriptivist: a prescriptivist is someone who believes in imposition of authoritative prescriptions on language usage – fans of Lynne Truss, for instance, and avid users of Strunk and White’s Elements of Style – while a descriptivist is someone who believes in observing and describing how people actually use language and not holding stern judgmental positions on it. Most modern dictionaries are descriptivist: they include a word if it’s in common use – including, for instance, impactful and misunderestimate – and they try to include all senses that are in common use. Some people believe they should be prescriptivist and forbid certain words and senses of words.

Since I have a graduate degree in linguistics, it’s no surprise that by disposition I’m a descriptivist. I love language in all its forms, and I observe how it’s used in each context. But that doesn’t mean I have an “anything goes” approach in my work as an editor. After all, I’m editing a text that is part of a specific genre and is meant to have a particular effect on a certain audience. I use my observations about how people use language (and how they think about it, which is another important issue) to decide what choices of words and phrasing will work best. 

Generally, of course, there’s plenty of latitude – more than some people think. But we can recognize that, for instance, “Go ask your mommy” will have one effect in a children’s book and quite another in a political speech. Your elementary school teachers may have said “‘Ain’t’ ain’t a word,” but aside from being obviously false (the sentence would be incoherent if it weren’t a word; it would be like saying “‘Zzblgt’ zzblgt a word”), all that does is position ain’t as a very powerful mark of “bad” English (informal, nonstandard, folksy – which is also taken as frank and honest). So in an annual report, if you’re giving forecasts on projects, you would have “It isn’t coming by January” (or even “It is not coming by January”), but you may make use of “It ain’t coming by January” as a momentary excursion in style if you want to convey a particular (refreshing, informal) frankness, which might position the ostensible writer (e.g., the CEO) as a “regular guy.”

So, on the one hand, the idea that you must not ever use ain’t just ain’t true. But on the other hand, we can thank such teachers and others like them for maintaining that opprobrium, which gives the word such power. Likewise, you can have a huge effect by slipping in a vulgarity in the right context, and vulgarities maintain their power by having some people constantly treat them as the most awful things.

In that way, we need prescriptions to give us rules to push against, and to know where we stand; anyway, we will always have them, because some people just love rules (regarding rule-seeking behaviour, see “That old bad rule-seeking behaviour”). Beyond that, it’s useful to have prescriptions just to help us decide what to do where – I regularly look things up in the Chicago Manual of Style, thereby saving me from having to justify my choices on my own account and ensuring that my choices will be consistent with choices in other similar books, which also helps make the reading go smoother.

But many of the things that prescriptivists focus on the most have little to do with consistency or clarity. In fact, that’s probably why they focus on them so much. Someone once said “School board politics are so vicious precisely because the stakes are so small,” and the same goes with grammatical and lexical prescriptions: the ones that people get the most exercised about are precisely ones that make the least difference in clarity or effectiveness – which frees them up to function almost entirely as social shibboleths, signifiers of who is “the right sort.” Grammar peevery is just using the rule-seeking instinct to license social aggression while giving a plausible excuse. One of my favourite articles that I’ve written goes into this: “Why all English speakers worry about slipping up.”

So, in short, while many linguists are simply hard-set against prescriptivists, I have a more complex position. In some ways, I am by profession a prescriptivist: I enforce prescriptions within specific contexts – though those prescriptions are often made on the basis of descriptive observation. On the other hand, I don’t correct people’s grammar unless they’re paying me to do it, and I don’t think grammar is a useful indicator of character or intelligence; some very magnanimous and insightful people are not too tidy with grammar, and some people who have perfect grammar are obtuse and obnoxious. I don’t enjoy the presence of outspoken prescriptivists, but I’m sure we will always have them; and they fill a role, modelling a specific idea of propriety that we can choose to flaunt or flout as we fancy.

Editors’ anthems

A few days ago, Mark Allen of That Word Chat tweeted a request for an international editors’ anthem. So of course I made one.

No I didn’t. I made two. Because why not.

I decided that it should use a well-known existing tune, because otherwise it wouldn’t catch on. It’s not as though I can legislate it. And I decided that Beethoven’s “Ode to Joy,” from the last movement of his ninth symphony, would work well. 

But I happen also to be fond of Parry’s “Jerusalem,” a setting of a poem by William Blake, and I couldn’t resist doing something on that too. Just as a back-up, you know. The words are a bit unusual, but it’s not exactly the only anthem to phrase itself as a series of questions (looking at you, “Star-Spangled Banner”). I originally wrote the second verse in “we” and “us” terms, but really, editing is a one-person-at-a-time job, so I switched it to “I” and “me” – which matches the original more closely anyway.

I would have posted them sooner, but of course I had to record them so you could sing along, and it was a few days before I had the chance. If you don’t like the sound of my voice (with tons of studio effects), just sing louder to drown me out.

Apologies for the key of the Beethoven one – it’s a bit high, I think. But that’s Beethoven’s fault.

Ode to Editing

(to the tune of “Ode to Joy” by Beethoven)

Joyful, joyful, we will edit,
Making language clear and clean,
Seeking virtue more than credit,
Helping you say what you mean.
We work magic with words and grammar,
Polishing sense and adding style,
Weaving gravitas and glamour,
Giving wisdom with a smile.

If you write it, we will read it,
Watching closely what you say,
Making fixes where you need it,
Working hard to earn our pay:
Paraphrasing, trimming and moving,
By paragraph and line by line,
Sense and sentences improving
So your words will truly shine!

The Manuscript

(to the tune of “Jerusalem” by Parry)

And did these hands, in limited time,
Trim twenty thousand words to five,
And did they fix a dodgy rhyme,
And did they keep weak prose alive,
And did the grammar and the words
Show marks of art and learnèd crafts,
And was a manuscript turned to gold
From all those dark and leaden drafts?

Bring me my pen, my laptop too,
Send me an email with the file,
Bring me a mug – no, bring me two –
Bring me my manual of style!
I will not cease from mental work,
My wit and wisdom still unbowed,
Till I have fully edited
Your manuscript to make you proud!

Backing track of “And Did Those Feet” is used under the Creative Commons Attribution-Share Alike 4.0 International, 3.0 Unported, 2.5 Generic, 2.0 Generic and 1.0 Generic license. Creator: Richard MS Irwin, www.hymnswithoutwords.com.

But what about plural “they”?

This article originally appeared on The Editors’ Weekly, the official blog of Canada’s national editorial association.

Singular “they” is here to stay, and that’s a good thing. There is no decent reason to require that third-person singular pronouns—and only third-person singular pronouns—always specify gender. “He” has never truly covered men and women equally, though starting in the 1800s some people tried to insist that it did, and constructions such as “he or she” or “s/he” are clunky at best. So it’s natural to accept officially what has been an informal workaround for centuries: extending the plural pronoun to cover the singular.

It’s not the first time that English has done this. As early as the 1200s, we started using the plural “you” for individuals of higher status, and by the 1800s, rather than continuing to specify respect—or lack of it—in pronouns, we had almost entirely stopped using the lower-status singular “thou.” If we can use a plural form in place of a singular to erase a status-based distinction, we can certainly do it to erase a gender-based distinction.

But there is one problem that we run into with singular “they,” a problem we have already encountered with singular “you”: how do you make clear when it’s plural?

That’s still a useful distinction, and it’s not always obvious from context. Consider a sentence such as “The CEO met the VPs at a bar, but they drank too much and started singing karaoke, so they left.” If specifying the gender of the CEO is out of the question, to clarify who “they” refers to you’ll need to rewrite it to avoid the pronouns—and if it’s a longer narration, that gets clunkier and clunkier. So what do we do?

Well, what did we do with “you”? For a time—quite a while, in fact, from the late 1600s through the late 1700s—singular “you” got singular verbs: “you was,” “you is,” “you does.” It was so common, Robert Lowth inveighed against it in his 1762 Short Introduction to English Grammar. Even Doctor Johnson used “you was.” Will we try the same kind of thing with “they”—saying “they is” and “they was”? A few people have tried it, but such usages are already strongly associated with “uneducated” English, and so they’re unlikely to become commonplace. And “you was” didn’t last, after all—Doctor Johnson and everyone else ultimately switched to “you were” even for the singular.

So how do we specify plural “you”? You know how: we add further plural specification to it. In the US South, “y’all” or “you-all” is very common, and it’s spreading; in other places, “yous,” “youse,” “you ’uns,” “yiz,” and “yinz” are local favourites. In many other places, we say “you guys” or something similar when we need to make the distinction. And I’ll wager we’ll end up doing the same kind of thing with plural “they.” “They-all” seems readily available; “those ones” and “those guys” are likely to show up; differential usages of “themselves” and “themself” are already in use and may be extended; and others may appear—I’ll be watching eagerly. And in some contexts, for added clarity, something like “the one” might be used for the singular.

What do we do as editors, here and now? We keep an eye on how popular use is changing. When we can, we use our positions to influence it a little. And, as always, we use our judgement to find what’s clearest and most effective for the audience of the text we’re working on. 

Global English?

This article originally appeared on the blog of ACES: The Society for Editing.

English is not one language and never has been. Even Old English had different dialects. Global English is a family of varieties, mostly mutually comprehensible but loaded with traps and surprises. And even when you can easily understand English from another part of the world, you will most likely recognize that it’s from somewhere you aren’t… and you’ll eventually get confused by something.

All of that shouldn’t be a surprise to anyone, but some people seem to think it’s possible to produce a neutral, non-regional, truly global English. I will grant that it’s possible to produce an English that seems at least slightly foreign to anyone anywhere – the famous “mid-Atlantic” English you hear in some movies is a spoken version – but it is not possible to produce a variety of English that is taken as unremarkably local by every English speaker everywhere. There are several reasons for this.

Pronunciation

The most obvious difference is in pronunciation. Get someone from Kalgoorlie, Western Australia, someone from Tuscaloosa, Alabama, and someone from Newcastle upon Tyne, England, to have a pleasant chat and see if they can understand each other at all. 

Pronunciation is less of an issue when dealing with the written word – you probably won’t have a person from Buffalo writing “hot” and a person from Toronto thinking it’s “hat,” as you may when it’s spoken. But text is, in fundamental ways, a representation of the spoken word, and it often relies on reference to the spoken word. 

Not just jokes but advertisements and catchphrases rely on rhymes and wordplays that are particular to just some varieties of English – “caught” and “court” sounding the same, or “quarter” and “border” rhyming for instance. These differences also help ensure the impossibility of English spelling reform: you can’t make a phonetic spelling of one variety of English that won’t be incomprehensible to users of many other varieties.

Spelling

Not that English spelling is the same everywhere of course. Canadians are used to American-style spellings but can be very patriotic about colour and centre in some contexts; if a Canadian book expects a largely American audience, however, you can count on those Canadian spellings to alienate them. And on the other hand, if you just go with British-style spellings in Canada, you’ll soon realise it doesn’t always suit. And there are more striking differences, such as gaol versus jail, oestrogen versus estrogen, and arse versus ass – though that last case is arguably a difference of which word is used, not just which spelling.

Same thing, different word

There are many, many things that have different names in different countries. It’s well known that British cars have boots and bonnets instead of trunks and hoods and that a British lorry is an American truck (of a specific kind); it’s generally famous that what Americans call a barbecue Australians call a barbie. Fewer people will know that South Africans call the same thing a braai, or that instead of saying bro or buddy they say boet (which sounds like “boot”) – while in India, they say yaar.

For that matter, there are regional differences even in America, some of them quite celebrated. Is a Pepsi a pop, a soda, or a Coke (used in defiance of trademarks)? Do children on playgrounds ride see-saws or teeter-totters? Such regional differences – which don’t always divide on the same lines – are what linguists call isoglosses, and maps showing the isoglosses are some of linguists’ favorite things.

Same word, different thing

Americans occasionally run up against the fact that pants and fanny mean less publicly acceptable things in British English, and Americans are likely to know that in England and Australia mate refers to a friend rather than a romantic partner.

They’re less likely to know that hotel can mean a restaurant in India; that South Africans call a traffic light a robot; that in India you don’t graduate, you pass out; that tea can be a full meal in England; that a torchlight in Nigeria is a torch in England and a flashlight in the US; that I understand you in the US is I hear you in Nigeria; or that South Africans say shame when they are shown a cute baby or told of happy news such as an engagement.

Americans may not even know what someone from a different part of the US means by boulevard (a grassy strip between sidewalk and street or a wide avenue with a green strip in the middle?).

Turns of phrase

The lexical differences also extend to idiomatic turns of phrase. Where an American might write Main Street on Friday is different from a suburb on the weekend, a Brit would have The High Street on Friday is different to a suburb at the weekend.

A person from England might say I’ll knock you up to mean I’ll drop by and might tell you to keep your chin up by saying Keep your pecker up, but if the hearer is from North America, the results could be… awkward.

Some differences are points of pride: New Yorkers make waiting on line rather than waiting in line a kind of local shibboleth, and for New Zealanders, a phrase like Kiwi as (as in This food is Kiwi as) is, well, as Kiwi as… as what? They expect you to fill in the blank.

Grammatical niceties

There is also the matter of things that are correct usage in one variety but terrible errors in another. I dreamed I dove into a lake may be fine in the US, but I dreamt I dived into a lake is necessary in England. I casted my vote yesterday is terrible in some countries but absolutely correct in Nigeria. I’ll call you when I reach is normal in India rather than I’ll call you when I arrive.

Cultural references

Words and grammar aren’t the only things that vary from place to place though. English-speaking culture is obviously far from uniform, and some baseline assumptions just don’t work the moment you cross a border. Food is different, and passing references can quickly be opaque: not everywhere has food trucks or pretzel carts or chaiwallahs; not everyone can order poutine or grinders or bangers.

And while any Canadian will know what another Canadian means by toque and parka, most other people in the world won’t.

Americanizing and Canadianizing texts is a large and expensive business, and the spellings are the least of the issue. I remember one time a Canadian colleague working on a converted document discovered a number of instances of underprovinciald in a document; it turned out that someone had done a replace-all from state to provincial without checking. But when a guide to a health care topic starts talking about insurance, no amount of word replacement will fix the disparity between the US and Canada – or, really, between the US and anywhere else.

Houses and other buildings can be different, including what’s called the first floor (ground floor in the US and Canada, the floor above ground in most of the rest of the world).

There are also regional differences. In Canada, for instance, if you talk about a condo in Ontario, you probably mean a high-rise apartment; in Alberta, a condo is more likely to mean a townhouse, possibly a vacation property. What you mean by the word bungalow can vary quite a bit depending on where you are in the US. And in some cities, a duplex is typically side-by-side residences with one common wall, while in others, it’s a house with one residence on the upper level and the other on the lower – meaning that a reference to the people in the other half banging on the wall may be confusing.

Global varieties

How many kinds of English are there? Hmm, get a book of paint colors from a hardware store and tell me how many kinds of white, or blue, or black there are. Get another book and count again. English has national standard varieties, regional varieties within countries, local variants, socially divided varieties (often people from the same social group in different cities will sound more like each other than like people from other social groups in their respective cities). 

And don’t forget that the status of English is not the same in every country where it’s spoken – it’s the historical main language in some, the language of a colonizing class in others, and a lingua franca in still others. 

But in every country where texts are published in English, someone needs to make sure that that English doesn’t seem strange. And that someone may be you. The one thing you can be sure of is that while one variety of English may be comprehensible to speakers of another, it may alienate them – and may give rise to significant misunderstandings.

No exceptions?

Do I see a hand in the back? …Yes? …Labels on boxes? And short warnings and things like that? Yes, it’s true that you can produce some short passages that look local to anyone anywhere. But that’s not a global variety of English; it’s a snippet, and many other similar snippets will not seem so universal. 

It’s like going up to a rail ticket office in a European country and knowing enough of the local language to buy a ticket without their noticing that you’re not a native speaker: it doesn’t mean you’re fluent. You couldn’t carry on a conversation without being smoked out. You sure couldn’t write an article – let alone a book – that would be smoothly idiomatic. 

The same is true with using English from one part of the world in another part of the world. Oh, they’ll understand you, probably. But they’ll know you’re not from there, and there will be extra friction and effort in the communication and comprehension. You may not realise it, but the little differences to what you’re expecting colour your reception. And editing means understanding, appreciating, and working with these subtleties.

In effect, localizing English is like translating from one language into another, just subtler. You should only localize into a variety you have native fluency in – if you try to adapt a text into the English of a country you’re not from, you will eventually make an embarrassing mistake. But you also need to know the variety you’re converting from well enough to understand the local points of usage and cultural assumptions, so you don’t think a Canadian’s toque is a chef’s hat, don’t believe that a South African at a robot is watching an android, or don’t get what the big deal is about jumping out a first-floor window.

Which, in my view, seems like an excellent excuse to do some international traveling… when you can.

toruntila

I hate getting a toruntila. It’s like wanting an Oreo and getting an Oregardingo, like ordering a sausage and getting a saCanadage. The disappointment cannot be overprovinciald: you have been the victim of a reckless replacement; the filling you expected is not there and instead you have something… out of place and perhaps weirdly starchy. You look at your plate, wave over the waiter, and say “I’m not leaving till I get a tortilla” – but even as you speak your words are changed to “I’m not leaving until I get a toruntila.” Oh, the hupersonity!

Yes, toruntila may look like tarantula, but while it can be hairy and can have a nasty bite, it’s really what a tortilla becomes when someone decides that till needs to be replaced with until throughout the document (by the way, while preferring until to till is defensible as a matter of taste, till is by no means an error – in fact, until was originally formed from till, not the other way around). And, more broadly, just as a mondegreen is a misheard lyric (often containing a nonexistent word – classiomatic is an automatic classic of the type), and a Cupertino is an erroneous spellchecker replacement (because Word ’97 would suggest Cupertino in place of cooperation), a toruntila is a reckless-replacement sandwich.

Say, for instance, you tell your find-and-replace to change “re” to “regarding” throughout, and you neglect to check “Whole Word Only”; say you tell it to replace “USA” with “Canada” and neglect to uncheck “Ignore Case”; or say you equally recklessly replace “state” with “provincial” or “man” with “person” (or with “human”)… there you are with your Oregardingo and saCanadage and underprovinciald and hupersonity (or huhumanity). And if you run a second reckless replacement to make son into child, you may get huperchildity, which is a second-level toruntila.

Do you doubt that these things happen? Editors know that they do. But why take my word for it? You can easily Google toruntila and see for yourself. It’s not a word that exists in this world for any other reason than the reckless replacement, and every context you see it in clearly needs tortilla instead. As Jonathon Owen has pointed out on finding this particular gaffe in several books, “It takes multiple independent screw-ups to make something like this happen.” And yet happen it does. (And more easily on websites that have less rigorous editorial processes.)

So now you have a word for it. Every disuntilery, every unforreceivetable or forbecoming, every discomRobertulation, every denaTorinog, every schildmark, every dash of cardamother or kernel of fathercorn… they are all toruntilas, with an unexpected filling that leaves a bad taste in your mouth.

Watch the ACES Celebrity Spelling Bee

ACES, the Society for Editing, has an annual spelling bee as part of its conference, with proceeds going to its education fund, and this year it’s something extra special. Like the rest of the conference, it’s online – and this time it’s all editing celebrities! OK, it’s five celebrities and me. I will be competing against Benjamin Dreyer (of Penguin Random House, and author of Dreyer’s English), Mary Norris (of The New Yorker, and author of Between You & Me), Ellen Jovin (of the Grammar Table, and author of quite a few editing guides), Henry Fuhrmann (of the Los Angeles Times), and Steve Bien-Aimé (professor of journalism at Northern Kentucky University). 

Only one will prevail! But the big winner (aside from you lucky audience members) will be the ACES Education Fund: your fee for getting to watch is a donation of at least $15. It’s on April 21, 4–5 pm Eastern time. Get your ticket at the ACES website.

They asked if I would make a promo video. Of course I would. Here it is.