Daily Archives: March 12, 2014

What’s “mor”?

My latest article for TheWeek.com ventures into phonaesthetics – specifically, why some of the most evil names in fiction have a little something “mor” in them:

Why is the ‘mor’ in ‘Voldemort’ so evil-sounding?

Voldemort, Mordor, Moriarty — exploring literature’s most sinister syllable